What is Blogging Success?
We’ve all been there: we log onto Facebook and see that we’ve been tagged. It may be a flattering photo or someone recommending our business; either way, it feels good. It feels validating. As it should. This feeling underscores an important debate around what constitutes “success” for your blog. Let’s say, in another example, you [...]
Continue Reading →On the Importance of Capturing That Elusive Human Touch
Google’s Search crawlers love humans. That is, they reward blogs with compelling content that reflects personality and a “human touch.” Of course, defining a “human touch” can be a bit cryptic, but most viewers know it when they say it. You’re probably seen it yourself: you click on a site and pretty quickly the Web [...]
Continue Reading →When it Comes to Your Blog, Imitation Can Be the Sincerest Form of Flattery
In building out your blogging strategy, it’s important to remember the timeless idea that “imitation is the sincerest form of flattery.” Now, of course, we’re not arguing for copying ideas or content; doing so will only incur that wrath of Google and doom your search engine optimization strategy from the start. What we are suggesting, [...]
Continue Reading →Balancing Paid Advertising with Search Engine Optimization Investments
When it comes to your online marketing strategy, you have many tools at your disposal. Some tools, like online advertising, are immediate in that you are directly marketing to customers. Naturally, online ads are a great option because you can also immediately gauge their effectiveness and track conversions. But other, more subtle tactics are critical [...]
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