If an vendor told you his software would cut your IT spending by 95% you’d be slightly skeptical — as you very well should be. And the same skepticism should be applied when SEO and blogging service providers tell you they’ll get you on Page 1 of Google Search within three weeks. Not only is [...]Continue Reading →
Is your blog not as good as it should be? Odds are you’re suffering from one of three ailments. First, while you have no shortage of ideas and sources (good news), you lack the disciplined to methodically publish and market the content (bad news.) Of the three ailments we’ll be discussing, this is the easiest [...]Continue Reading →
Your company’s blog doesn’t exist in a vacuum. It interfaces with other online channels, like social media networks and your Web site. But very often, small business fall prey to a kind of blogging “tunnel vision” whereby the blog’s reach rarely exceeds that of these aforementioned channels. In other words, small businesses don’t do enough [...]Continue Reading →
What Are the Implications of Google’s Hummingbird Algorithm to Your Blogging and Content Marketing Strategy?
Google recently announced the launch of its new Hummingbird algorithm. Like the Panda and Penguin updates that preceded it, Hummingbird looks to alter the search landscape by placing an increased emphasis on certain kinds of content. Today we’d like to briefly look at how the update will accomplish that. For as long as people have [...]Continue Reading →