When it comes to your online marketing strategy, you have many tools at your disposal. Some tools, like online advertising, are immediate in that you are directly marketing to customers. Naturally, online ads are a great option because you can also immediately gauge their effectiveness and track conversions.
But other, more subtle tactics are critical to promoting your business. Take search engine optimization. While the results may not be as immediate, the ultimate goal – getting your site to rank high on Google’s Search page – is an equally powerful marketing tool. After all, 94 percent of Web users don’t even to check the second page of Google’s Search results.
The trick is finding a cost-effective balance between these different types of small business marketing tactics. Like traditional marketing investments, it’s not an all-or-nothing proposition; in many cases, your SEO efforts can complement your paid advertising campaigns. For example, good keywords are a common denominator in both paid ads and SEO (and, by extension, blog writing.) It should all be part of a larger, balanced plan. Let us help you strike that balance.