Why Content Marketing is the Key to Success
The quickest way to drive new customers to a product or brand is to continually expose them to that product or brand. Whether it is through targeted advertisements, blog posts, articles about the item, or images or text placed in related campaigns or venues, if a consumer sees a product enough, they will eventually immediately [...]
Continue Reading →Blogging Services for Increased Visibility
Advertising a product or service is not just about placing ads everywhere. It is also about generating positive word of mouth. One of the best ways to do this is via the use of blogs. Blogging about your product or service can help you reach consumers who might otherwise never be exposed to your brand. [...]
Continue Reading →Building Alliances (Or, How to Win Friends and Influence Other Bloggers)
The English philosopher Thomas Hobbes famously noted that human existence back in the bad old days – before governments, armies, doctors, society, and Twitter – was “nasty, brutish, and short.” In fact, it got to be so bad, that our ancestors had no choice but to form collective units, implement laws, and stop killing each [...]
Continue Reading →How Changes in Google’s Algorithm Directly Affect – and Derail – Small Business SEO Efforts
Recently we talked about how Google’s “Farmer” Algorithm is changing the search engine optimization landscape by rewarding high-quality content. The goal seems simple enough, but when you truly consider the task at hand – trying to identify, qualify, and rate what is essentially multiple combinations of letters – you get an inkling as to how [...]
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