To Win the SEO Lottery You Must First Buy a Ticket
There’s an old adage that goes something like this: why do the work when someone else can do it for you? OK, well, we admit that may not be the most popular adage, but it’s certainly true: it’d be nice if someone did your work for you. And for that matter, it’d be even better [...]
Continue Reading →For Good Businesses, “Content Marketing” Is An Oxymoron
We all know that word-of-mouth advertising is the best form of marketing there is. It’s free, easy, and the most reputable for of advertising. In reality, it shouldn’t even be considered “advertising” in the traditional sense of the word. When people freely discuss their pleasant experience in doing business, their desire to make their friends [...]
Continue Reading →Key Takeaways from Technorati’s “State of the Blogosphere: 2011″ Survey
For a fascinating snapshot of the global blogosphere and where it’s going, look no further than a recent survey of over 4,000 bloggers spanning 45 countries conducted by Technorati. The findings, which look at what platforms and tools bloggers are currently using, are illuminating, and can help to inform your small business marketing strategy in [...]
Continue Reading →Properly Mixing Your Keywords into Your Content
As business owners become more familiar with the terms SEO (search engine optimization) and SEM (search engine marketing) they are also taking the time to understand exactly what these words mean for their business and how they can help drive traffic to their websites. Search engine optimization may be about getting the proper keywords into [...]
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