Key Takeaways from Technorati’s “State of the Blogosphere: 2011″ Survey
For a fascinating snapshot of the global blogosphere and where it’s going, look no further than a recent survey of over 4,000 bloggers spanning 45 countries conducted by Technorati. The findings, which look at what platforms and tools bloggers are currently using, are illuminating, and can help to inform your small business marketing strategy in [...]
Continue Reading →Generate Maximum ROI with Sharing Tools for your Blog
From a marketing and ease-of-use perspective, it is hard to beat plug-ins and buttons as effective additions to your blog. They’re simple, elegant, and easy to install. Simply go to your favorite blog, and there they are: Facebook, Twitter, and other social networking buttons that enable you to instantly share the post with your entire [...]
Continue Reading →Optimizing Blog Commenting to Boost Your SEO Efforts
Today we’d like to talk about a critical, yet often-overlooked, component of any search engine optimization plan: blog commenting. Blog commenting can get a bad rap – when employed improperly, it is nothing more than glorified spam – but when done right, it can help you reach new audiences, boost blog readership, and help your [...]
Continue Reading →Finding the Right Balance For Your Business Blog
It has been suggested that folks utilize the Internet for two specific reasons: to get information and to be entertained. Your business blog should do both. Without question your blog should offer amazing content several times per week, which is informative and helpful. You should incorporate pictures, videos, how to’s, recipes, etc., to keep things [...]
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