Google’s Launches New Penguin Search Algorithm – and How it Affects Your Blogging and SEO Strategy
Another week, another new development regarding Google’s search algorithm. Search engine optimization (SEO) specialists have been following this latest development closely as, like all algorithm modifications, it can significantly alter a businesses’ SEO and blogging strategy. The development in a nutshell: Google implemented a new search algorithm focused on catching Webspam. The algorithm, dubbed “Penguin,” [...]
Continue Reading →Are Startups Blogging? Analyzing the 2011 MassChallenge Finalists
During the final week of April 2012 we analyzed the top 125 companies coming out of the MassChallenge 2011 class to see which startups were engaging in content marketing. What we found was not that surprising… Blogging is hard. We did have a few standouts however, who deserve some honorable mention for their [...]
Continue Reading →Marketing Your Brand Effectively
Have you ever turned on your computer, opened to the homepage of your search engine of choice, and found yourself confronted with multiple articles and advertisements that are related to one person or product? You are experiencing effective online marketing. If you are a small business owner, take a moment to consider what that type [...]
Continue Reading →The Primary Goal of Any Small Business Marketing Strategy is to Get Customers to Act. But How?
Any successful small business marketing strategy is inevitably the sum of its parts. The parts should include the basics – Web sites, a social media presence, search engine optimization, and blogging; all of which should be coordinated to provide a unified and consistent message to customers. The underlying demand across all of these inputs is [...]
Continue Reading →