Why Content Marketing is the Key to Success
The quickest way to drive new customers to a product or brand is to continually expose them to that product or brand. Whether it is through targeted advertisements, blog posts, articles about the item, or images or text placed in related campaigns or venues, if a consumer sees a product enough, they will eventually immediately [...]
Continue Reading →Building Alliances (Or, How to Win Friends and Influence Other Bloggers)
The English philosopher Thomas Hobbes famously noted that human existence back in the bad old days – before governments, armies, doctors, society, and Twitter – was “nasty, brutish, and short.” In fact, it got to be so bad, that our ancestors had no choice but to form collective units, implement laws, and stop killing each [...]
Continue Reading →Generate Maximum ROI with Sharing Tools for your Blog
From a marketing and ease-of-use perspective, it is hard to beat plug-ins and buttons as effective additions to your blog. They’re simple, elegant, and easy to install. Simply go to your favorite blog, and there they are: Facebook, Twitter, and other social networking buttons that enable you to instantly share the post with your entire [...]
Continue Reading →Applying SEO Principles to Optimize Your Landing Page
Social media. Facebook. Twitter. Plug-ins. APIs. Search Engine Optimization. Given all the fancy tools and technologies out there to help optimize Web sites, many Webmasters forget the elephant in the room: the traditional landing page. The role of the landing page is the same as it was back in 2001: to get users to click [...]
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