Small Businesses Increasingly Buying-In to the Promise of SEO
According to a recent report, small businesses are increasingly turning to SEO service providers as a way to improve their page ranking across search engines, and in turn, boost sales. Specifically, small businesses employing SEO for business-to-business marketing rose from 19 percent to 27 percent over the previous year. This trend underscores the fact that [...]
Continue Reading →Maximize Your SEO Efforts with Structured, Intuitive Webpage Navigability
Previously we talked about the importance of syncing your company’s Search Engine Optimization and Blog writing service strategy with your Web architecture to ensure maximum Google-friendly results. To that end, we’d also like to examine the importance of your Website’s navigability and how it applies to SEO. Given the attention surrounding SEO and other related [...]
Continue Reading →Making Your Web Architecture “SEO-Friendly”
On the surface, Search Engine Optimization (SEO) seems simple enough: just provide good content on a frequent basis. Google, in particular, provides aspiring practitioners will helpful guidelines, techniques, and best practices. Some of these “white hat” techniques, for example, include using title tags in the page’s HTML code or creating summaries in the page description’s [...]
Continue Reading →Debating Google’s Objectivity Regarding its SEO Policies
The recent news about JC Penny essentially gaming Google has brought with it a flood of commentary and analysis. To summarize: the retailer hired out a Search Engine Optimization (SEO) consultant who, using unethical “black hat” SEO techniques, enabled JC Penny’s web site to be the first search result on Google for a litany of [...]
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