White vs. Black Hat SEO Techniques: What You Don’t Know Can Hurt You
For those familiar with the world of Search Engine Optimization, the terms “white hat SEO” and “black hat SEO” are undoubtedly familiar. Both techniques aim to improve a Web site’s search ranking – they just take different approaches in accomplishing that goal. The former is, for lack of a better term, “ethical” and synonymous with [...]
Continue Reading →AOL Bets the House on Content and Smaller Firms Take Note
To followers of the evolution of the Web, it will come as no surprise to learn that good content should be the cornerstone of any effective online strategy. Yet the recent announcement that America Online (AOL) is purchasing the Huffington Post for approximately $300 million takes that idea a step further. Analysts and shareholders take [...]
Continue Reading →What Constitutes Good Web Content?
“Content is King,” the old Web adage says. It was true in 1997 and it’s even more true in 2011. The success of a Web site or a company’s online efforts is directly proportionate to its content. But “Content is King” is also a misnomer. It implies that all content – any content – will [...]
Continue Reading →Do I Need Tags In My Blog Posts?
As an SEO service, we’re always thinking about ways in which we can increase our client’s rank in any search function. Ranking high in the search engines is a top priority, but we also need to consider how to rank in a search function on bookmarking sites. Whether you are submitting your blogs to a [...]
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