Just think how good you feel when a customer writes to you to let you know how much they enjoy your product or service. This feeling isn’t unique to you and is true for companies both large and small.
To create free PR try writing to your suppliers, but chose them wisely.
Imagine that you are a regional flower shop, you have all sorts of suppliers from office supplies to fertilizer suppliers. Both of whom would love to hear that you love their service, but one is much more beneficial to your company if they were to write a case study about how you use them.
The obvious choice is the fertilizer company.
Why:
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- They are more closely connected to your industry.
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- They will feel a need to brag about the quality of your flowers because it will directly relate to the quality of their fertilizer.
What you gain:
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- Free PR
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- An endorsement from a major company
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- Credibility as an expert in the field
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- Great exposure
I have used this technique many times with prior companies and have always gotten a great response. Often they will offer to write the case study and submit it to their PR wire. Usually I make sure that there is a section that explains who my company is as well as a hyperlink to my website.
