When trying to build a web presence and boost your firm’s search rankings, nothing is as important as dynamic, original content. “Content is king” was the Internet mantra in 1999 and it remains the same today.
But many companies make a classic mistake of viewing the concept of content too narrowly. Specifically, they frame the idea of content through the lens of the written word alone.
Of course, a blog is a critical input to any company’s search engine optimization strategy, yet it’s only one piece of the puzzle, as content can take on many forms.
In addition to original articles and posts, companies should consider the value of videos and podcasts, for example. Given the affordability of digital cameras, coupled with the simplicity of the technology and ever-growing popularity of sites like YouTube, there is ample opportunity to capitalize on this form of media.
Throw in blogs, online communities, and any original photos or graphics that can be recognized by Google Images, and suddenly you’re talking about a more layered, diverse, and powerful content strategy.
Small firms may want to consider partnering with a content marketing service to help all these pieces in place.
