Content-marketing is a new term we’ve been hearing a lot of on the internets, but what exactly is it? And how does it differ from “marketing,” shouldn’t marketing already know what content I’m selling, and why?
The truth is, yes, and no.
Marketing teams should always have an idea of what you’re selling, and how they can finds ways to improve those numbers…that’s what they do, they work the numbers, the evaluate trends and search for ways to find new visibility for your product and reach those audiences while not losing current markets that you already occupy. And markets are expanding. Social media networks are getting more and more detailed, some more “friendly,” some fighting to be more official-looking, and the marketing team in question has to navigate through realms that are being constructed as they arrive.
This sounds hectic, sure, but also like the only people who can adequately do this job must be robots, which in a way, they are as blessed with programming genius…but also means, yes, they serve the network, the other media outlets, and sometimes have less time to work with the general public directly.
Content-marketing teams however, like WaterMyBlog’s blog-writing services work to reach the individual. They take professional writers and or individuals from marketing backgrounds to write for small companies’ products, services, and share them with the mass public. They take the time to evaluate products and services and work to express a company’s skills to the public and to match the public with its needs.
If you feel as if your marketing team may have a great brain for working the system, but may not seem as directly involved with your company’s identity, products, services, and image as you’d like, don’t hesitate to invest in a blog-writing service that also allows you to have a voice in your own business again. It’s affordable and provides you with hands-on, one-on-one communication with writers who just want you to be happy with the image they craft for your business.