There are no doubt countless theories and methods used to help increase the page rank of your website or blog. And you will hear many opinions on which ones work best.
I happen to believe there are many different methods that can be used and that often if they are used in conjunction they can be even more effective. Today however, I will focus on the strategy of creating SEO friendly content for your website as a valuable strategy for increasing your page rank and keeping it there.
Quality content is like a foundation, it is much stronger than amassing back links that may be valuable on day and gone the next. Once content is on your site it will continue to stay relevant and will often will become more relevant as time goes on.
A consistently updated blog is by far the easiest and most effective way of creating SEO friendly content.
We of course are in the blog writing business but have only entered that business after many years in many different industries, and many different startups. All of which have one thing in common… A website.
I can’t tell you frustrating it is to be on page one of Google one day and page three the next. That’s what you get when you rely on back links only. There is no foundation in them, they simply disappear or lose their value.
Through this we discovered that if we focus our efforts on creating quality content on a consistent basis, the search engines will recognize this and so will visitors and users. As a result we will be linked to by people who find what we offer interesting! Instead of relying on third party linking strategies.
Below is an illustration that we often use to help explain how a blog can absorb valuable content that will help your websites page rank grow.
Your website is the tree. When you fist start off you are nothing but a small sapling. You have a few branches that describe your company but that’s all.
Your blog is your roots system. It is often deep in the ground or deep within your website but is working hard behind the scenes. As your root system grows it is expanding its reach and gathering nutrients from many locations. As it gathers more and more nutrients you will find that the tree begins to grow.
Inbound links and content are your nutrients. The more nutrients you are able able to gather the bigger your tree or website will become. Your blog can play an integral part of gathering nutrients by being vast and expansive. By having topics and information that lead back to your tree or website you will find that you will be closer to the top of the search engine results pages.
You are right.
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