We may not be the first ones to ever compare search engine optimization (SEO) with a car, but hear us out.
For those not fully educated in the ways of SEO, the practice may seem like an accessory: something that isn’t entirely critical to the operation of their car (or business.) Sure, it’d be nice to have, but the car will continue to run and the business will continue to exist. In other words, businesses view SEO as an externally-led, standalone marketing effort, akin to, say, a specific advertising campaign targeting a certain demographic.
Except SEO isn’t like an accessory – it’s (forgive us) like an oil change. When properly executed, an effective SEO strategy can optimize aspects of your entire business – your Web site, your marketing efforts, and most importantly, your user experience.
For example, an experienced SEO service provider will help you do what your Webmaster should be doing: eliminating duplicative content, deploying Web analytics, optimizing PDFs and other documents to make them keyword-friendly, intelligently placing links, eliminating 404 pages – the list goes on.
So the end result isn’t an isolated report with standalone benefits, it’s an all-encompassing, holistic optimization of your entire Web architecture.