Hemmingway called it the “great white whale” – the intimidating empty page that greets an author when he or she sits down to write. In modern parlance, it’s called “writer‘s block.” It’s been plaguing writers for thousands of years, and today’s bloggers are no exception.
The fact is, many small businesses who manage their own blog have trouble coming up with consistent and quality content. And who can blame them? After all, these folks are business owners, not professional writers, and many times they may lack the fluid, colloquial style that the blogging platform requires.
Similarly, they simply lack the time. They signed up to be florists, restaurant owners, car dealers – not writers. The more time they spend in front of a computer means less time facing customers or thinking of ways to grow the business.
That said, blogging needn’t be a zero-sum gain. Sure, a small business owner can assume all blogging duties themselves, but there are at least two other options available. One, naturally, is to work with a blogging service provider, essentially outsourcing the entire writing operation to a trained professional.
Secondly, a sort of hybrid-relationship with said provider. After all, the small business owner, more than anyone, is an expert in their field or industry. They’re in the trenches, as it were, every day, and are well-equipped to comment on trends in their industry. They can convey these ideas to the writer who can translate it into high-readable blogs that illustrate the expertise of the business.
This is a key component to our services; we ask our clients to give our writers specific ideas, themes, or angles to explore, and they take it from there. So if you’re considering a third-party blogging provider, view it as a collaborative – and quite painless – partnership.
If only Hemmingway had that kind of help.