How Changes in Google’s Algorithm Directly Affect – and Derail – Small Business SEO Efforts
Recently we talked about how Google’s “Farmer” Algorithm is changing the search engine optimization landscape by rewarding high-quality content. The goal seems simple enough, but when you truly consider the task at hand – trying to identify, qualify, and rate what is essentially multiple combinations of letters – you get an inkling as to how [...]
Continue Reading →New SEO Function in Google Analytics Adds Transparency into Website Performance and Search Results
It wouldn’t be a stretch to say that search engine optimization goes hand in hand with Google. After all, Google’s Search remains the most popular search engine out there, and every morning thousands – if not tens of thousands – of SEO analysts and Webmasters wake up in the morning and think of ways to [...]
Continue Reading →To Win the SEO Lottery You Must First Buy a Ticket
There’s an old adage that goes something like this: why do the work when someone else can do it for you? OK, well, we admit that may not be the most popular adage, but it’s certainly true: it’d be nice if someone did your work for you. And for that matter, it’d be even better [...]
Continue Reading →For Good Businesses, “Content Marketing” Is An Oxymoron
We all know that word-of-mouth advertising is the best form of marketing there is. It’s free, easy, and the most reputable for of advertising. In reality, it shouldn’t even be considered “advertising” in the traditional sense of the word. When people freely discuss their pleasant experience in doing business, their desire to make their friends [...]
Continue Reading →