Google’s ‘Farmer’ Algorithm Further Underscores the Importance of Powerful Content
While we admit it’s a painful analogy, it’s not a stretch to claim that Google’s algorithm is the sun around which all things search engine optimization-related rotate. As you read this, thousands of people are waking up with one sole mission: to master, or better yet, outfox Google’s mysterious search engine ranking Rosetta Stone. The [...]
Continue Reading →Key Takeaways from Technorati’s “State of the Blogosphere: 2011″ Survey
For a fascinating snapshot of the global blogosphere and where it’s going, look no further than a recent survey of over 4,000 bloggers spanning 45 countries conducted by Technorati. The findings, which look at what platforms and tools bloggers are currently using, are illuminating, and can help to inform your small business marketing strategy in [...]
Continue Reading →Properly Mixing Your Keywords into Your Content
As business owners become more familiar with the terms SEO (search engine optimization) and SEM (search engine marketing) they are also taking the time to understand exactly what these words mean for their business and how they can help drive traffic to their websites. Search engine optimization may be about getting the proper keywords into [...]
Continue Reading →Too Much of a Good Thing: When SEO Diminishes the User Experience
As any Webmaster or search engine optimization (SEO) service provider will tell you, SEO is more than mere words. Don’t get us wrong, words are critical – powerful content, proper keyword selection, and intelligent linking is the collective engine of any successful SEO effort. But words are meaningless if they’re not visually enticing to the [...]
Continue Reading →