Here’s a classic Onion headline from way back in 1998: “Oprah Viewers Patiently Awaiting Instructions.”
You can probably get the gist of the article, but just in case, it reads:
“With nearly three weeks having passed since talk show host Oprah Winfrey last issued an official command, approximately 60 million Oprah Winfrey Show viewers are on standby, stationed in front of their television sets and patiently awaiting further instructions from their leader.”
Never mind the fact that the article was (and is) true, it also bears an eerie similarity to the world of search engine optimization. Just change the title to “SEO Experts Patiently Awaiting Instructions from Google,” and you suddenly have an accurate news story.
That’s because hundreds, if not thousands, of SEO experts watch Google’s movements and possible changes to their search algorithm with bated breath. Their livelihoods depend on it.
Case in point: recent whispers that Google is readying yet another Penguin update. It seems inevitable, and if we’re to believe the hype, it will be “big.” What it will entail, exactly, is open for debate, but if the past is any indication, an update will have a big impact on many businesses.
So what’s the takeaway?
Well, for starters, SEO practitioners who rely on reused content, spam, and other gimmicks should be worried. Google has declared war on spam, and any new update will go further than ever before in separating the content what from the chaff.
On the other hand, if your site or blogging service consistently publishes dynamic original content, you have nothing to fear. Quite the opposite, in fact: sites that generate powerful content the old-fashioned way may likely thrive thanks to these changes.
Fear not, intrepid bloggers!