Key Takeaways from Technorati’s “State of the Blogosphere: 2011″ Survey
For a fascinating snapshot of the global blogosphere and where it’s going, look no further than a recent survey of over 4,000 bloggers spanning 45 countries conducted by Technorati. The findings, which look at what platforms and tools bloggers are currently using, are illuminating, and can help to inform your small business marketing strategy in [...]
Continue Reading →What Constitutes a Great Facebook Ad?
It’s a question that’s been around since the dawn of commerce: what constitutes a good ad? In the traditional, brick-and-mortar world, experts generally have reached a consensus on this. A good ad, naturally, grabs your attention. Its location reaches a large amount of customers while not coming across as intrusive. And it provides viewers with [...]
Continue Reading →Facebook’s Major Facelift: What it Means for your Content Marketing Efforts
There’s the old adage “if it ain’t broke don’t fix it.” Facebook, however, disagrees. The company recently unveiled its new look at a conference of developers in an effort to further solidify its dominance in the social networking space while also fending off challenges from rivals, most notably Google+. The major thrust of these changes [...]
Continue Reading →Turning Your Site into an SEO-Friendly Marketing Channel
There was a time in which an Internet user’s experience was a passive one. Beyond e-mail, most Web pages provided content that users would read, and then move on. Not much was required of the individual; at the most, they’d be impressed enough with a page or article to forward it to friends. But at [...]
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