As SEO Evolves, Google and Ever-Savvy Consumers Reward Authenticity
Steve Jobs once famously quipped that “customers don’t know what they want.” He was talking about the fact that Apple doesn’t conduct any market research; rather, they build it, and the customers follow. And when you’re as innovative as Apple has been, that may be true. But it’s not an iron-clad rule, especially in the [...]
Continue Reading →Great SEO Writing Tip
There are many tips bloggers refer to when writing a blog post to boost their company’s search engine optimization. Creating a numbered list for your readers is one of the best SEO writing tips. Folks like numbers, especially readers of blogs. With so much great information available in blogs, many readers simply scan a blog giving [...]
Continue Reading →Employ “Breadcrumb Lists” For Optimal Site Navigation and Improved SEO
Recently we looked at the importance of allowing users to easily navigate your Web site. The principle of navigation is critical for both optimizing user experience, as well as ensuring search engines intelligently grasp the structure of your site and its content. But from a Search Engine Optimization perspective, there is more to navigation than [...]
Continue Reading →Mastering Search Engine Optimization Can Be Like Chasing a Moving Target
There are certain tried and true business principles or metrics that never fundamentally change. Just look at any balance sheet: Profit and Loss Statements, Net income calculations, and even Return on Investment – these ideas are well-understood and easily measurable. The same can’t be said about Search Engine Optimization (SEO.) As a new and relatively [...]
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