When Forbes magazine starts writing articles about how small businesses should formalize a content strategy for 2013, it’s probably time to pay attention.
It’s a great read, and it talks about the necessary ingredients that can enable a small business to create and manage a content management strategy in-house. The first piece, naturally, is finding someone to do it. There are two options here. One, the business can pull an existing employee off their current role and redesign their job description such that a percentage – or all – of their time is devoted to content management and creation. Or they can hire a new employee to handle this exclusively.
And believe it or not, it’s very common for employees to spend close to 40 hours a week on this task. Not only does the small business need to create original, compelling content, they also need to coordinate its roll out across multiple social networks, promote it on content aggregator sites, and makes sure the end results adhere to the principles of search engine optimization.
Sound like a lot of work? It can be. And that’s why many firms are simply outsourcing this work to a blog writing service and/or third-party content marketing service provider. After all, small business owners can’t be faulted for not wanting to step away from their core business and assuming the role of a full-time writer and content marketer.