Apple recently rolled out updates to its wildly successful iPad as well as introduce the new iPad-mini. And then, without fail, in another 6-12 months, it will roll out another new and improved version, plus some new products that are currently under lock-and-key within the bowels of their Cupertino R&D labs. And so it will continue: new products, new tweaks, and new revenue streams.
It’s the cardinal rule of business, particularly publicly-traded companies: keep creating, keep innovating. And the same concept should hold true for your company’s blogging strategy. Your blog be a constant and consistent source of compelling and timely information because after all, this content – particularly in the eyes of search engines – is your intellectual capital, your product.
And when it comes to blogging, particularly as it fits into your overall small business marketing strategy, less isn’t more. That is, blogging once or twice a week won’t cut it. Of course, more isn’t more either, particularly if the content is re-published, cut-and-pasted, or just white noise.
Ultimately, there’s a sweet spot to be had and it’s predicated on – you guessed it, quality content. Of course, small business don’t have the time to blog on a consistent basis, which has paved the wave for blogging service providers such as – you guessed it again – Water My Blog.
But no matter which course you choose, it’s important to keep the Apple case study front-and-center in your mind: never stop creating.