We’ve all been there: we log onto Facebook and see that we’ve been tagged. It may be a flattering photo or someone recommending our business; either way, it feels good. It feels validating. As it should.
This feeling underscores an important debate around what constitutes “success” for your blog. Let’s say, in another example, you write a compelling post and rack up 200 comments. Needless to say, the post was a success, and again, you’d likely feel validated, and rightly so.
But was the post “a success?”
As with most goals, it depends on what the meaning of “success” is. And your answer to that question will greatly influence the scope and strategy of your blog.
If the goal of your blog is to position yourself and your business as an expert in a specific field, or to provide a platform for intelligent discussion, or to just use it as a mechanism to subtly promote your brand, than 200 comments for a post can be considered a success.
If, however, you’re ultimately concerned with conversions – using the blog as a platform to drive customers to a point of sale – then things get a bit more complicated. If only a fraction of those 200 commentors converted, the idea of “success” suddenly looks different.
Blogging success comes in many varieties. Working with a blogging service provider like WaterMyBlog can help you articulate your vision of success and achieve it.